Hey there! I'm Phương Reé, a brand and graphic designer based in Ho Chi Minh City, Vietnam.
Welcome to the creation station! This is where I share my proudest and most recent work.
Currently, I work as the lead designer for d'Annam. I specialize in 2D visual communication with a side of illustration. Previously, I've worked as a multimedia designer at RMIT University Vietnam and as a senior graphic designer at Project Pluto.
I'm open to full-time, part-time and freelance work within the Ho Chi Minh Metropolitan Area. Interested in my work? Let's have a chat!
Sustainability Impact Challenge
Branding & Identity Design | Professional Work
An initiative pioneering sustainability in the professional world. Its goal was to help students incorporate sustainable practices and essential skills into their careers. It was kick-started by RMIT University Vietnam and is currently launching their 2025 run. There are four iconic mascots, each corresponding to three major groups - STEM, Business and Creative. The mascots are potted plants, representing how different backgrounds can nurture sustainability in their own unique ways.
Creative Director: Danh Pham
Project Manager: Hien Nguyen, Giang Tran
Art Director & Designer: Phuong Ree
RMIT Orientation | Semester 01, 2025
Key Visuals & Marketing Campaign | Professional Work
RMIT University Vietnam hosts orientation weeks for all three semesters throughout the academic school year. During Semester 1 of 2025, the creative direction was nostalgic paper collages that reminisce high school memories. We worked with on campus photography provided by the university to develop key visuals adapting to the theme while also adhering to RMIT brand guidelines.
Creative Director: Danh Pham
Project Managers: Giang Tran, Hien Nguyen
Art Director: Phuong Ree
Designers: Phuong Ree, Khang Pham
Sữa Chua Dì Hai
Branding & Packaging Design | Personal Work
Stemming from my love for yogurt, Sua Chua Di Hai is a love letter to my favorite childhood sweet treat. Di Hai, or Aunty Hai, is a common nickname for my mother, who was the eldest of four siblings. I imagined a charming brand that embodies the feeling of a mom-and-pop shop. Each flavor is illustrated with the same whimsicality as our mascot - a miniature Aunty Hai who wields a giant golden spoon.
Dr. Simon
Branding & Packaging Design | Personal Work
Dr. Simon was my father’s small business selling homemade dish soap and laundry detergent. I revived this beloved brand in memory of my father, who passed away in 2021. The brand encapsulates my father’s passion. I referenced packaging design best practices and balanced them with a charismatic brand identity. This project connected me to my father’s work as a PhD scholar and engineer.
d'Annam
Advertisement Design | Professional Work
As the Lead Graphic Designer, I am in charge of creating effective and visually engaging advertisements. Our products include unique, rich and captivating eau de parfums inspired by Asian heritage. Using outsourced product photography and 3D renderings of our products, I crafted advertisements for each scent with varying creative directions.
Beey
Branding & Social Media Design | Personal Work
Beey is a fictitious raw honey brand focused on transparency, sustainability and fair-trade. Originally a branding design community challenge, I developed social media marketing materials to expand on my design capabilities. The social media posts were designed with experimental layouts, a relatable tone of voice and creative explorations from the brand’s visual identity system.
Flawed Mangoes
Album Cover Design | Personal Work
I was inspired by the serenity and hopefulness of Flawed Mangoes’ tracks to create mixed media album covers. I listened to five of his most streamed songs and created haptic drawings of my experience. Watercolor, colored pencils and alcohol markers were added to the drawings. They were later on combined with playful typography to create album covers which juxtapositions calmness and outspokenness.
Global Viet Women
Branding & Identity Design | Professional Work
Global Viet Women is a non-profit organization empowering working Vietnamese women in Vietnam and internationally. The organization was created by talented Vietnamese female entrepreneurs and launched recently in March during International Women's Day. The visual identity was a modern take on traditional Vietnamese flowers, making it more dynamic, youthful and reactive to change, similar to the ever growing impact of Vietnamese women worldwide.
Creative Director: Danh Pham
Project Managers: Hien Nguyen, Giang Tran
Art Director: Phuong Ree
Designers: Phuong Ree, Hy Tran, Khai Pham
Developers: Kiet Tran, Tin Huynh
